Diva Marketing Blog

NOVEMBER 6, 2014

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

Health Care 108

Health Care Case Study Study Campaign 108

Convince & Convert

JANUARY 24, 2014

The Weight Watchers site features a Community section with message boards for support, etc. The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR. Official Omaha Info (@VisitOmaha) January 12, 2014.

Brands 131

Brands Message Boards Training Exercises 131

Diva Marketing Blog

NOVEMBER 6, 2014

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

Health Care 40

Health Care Case Study Study Campaign 40

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120