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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app.

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

This was in 2014, and it was just the start. To ensure different types of audiences stay hooked to its social media, Gymshark curates a lot of diverse and fresh content in its videos and posts. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences.

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Incorporating Memes, Emojis, And Gifs Into Your Social Strategy For Higher Engagement

Keyhole.co

Memes are the best gift to mankind from the social media world. Memes are everywhere. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. An Internet meme usually takes the form of an image, GIF or video.” Why are memes so popular?

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