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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Authenticity matters here, so let your hair down! Washington Post (tiktok.com/@washingtonpost): A newspaper dating back to 1877 isn’t a brand you’d expect to find on TikTok, but they’ve made it work by being authentic and on top of trends.

Marketing 217
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

This was in 2014, and it was just the start. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. For example, memes like this one posted on Facebook are very much on-trend and current. Here’s an inspiring post featuring Massiah. Yet, the brand is most active on Twitter.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.