2014 2015 Analytics Wireless 
The Realtime Report
NOVEMBER 1, 2017
By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web.
Twist Image
OCTOBER 30, 2013
As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. Can we get the CMO and CIO to shack up? driven by the rapid adoption of smartphones and tablets.
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