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How Appification Is Transforming The Internet

The Realtime Report

By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. This information will be processed through analytics tools as artificial intelligence (AI) becomes a growing part of app design. Concurrent with the rise of mobile internet usage has been the rise of apps.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. Can we get the CMO and CIO to shack up? driven by the rapid adoption of smartphones and tablets.

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