Webbiquity SMM

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 12, 2013

And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels. B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 17, 2011

Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. search volume rose 16% from 2009 to 2010.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. State of Search ). .” And yet – 36% of executives say their CEO “either does not care, or cares little, about the company’s reputation in social media.” Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

MARCH 11, 2013

But they should be: “the integration of these complementary tactics improves conversion rates. Our research showed a 59% improvement in conversion rates from organic search traffic for marketers who integrated social media and SEO, over those who did not.” ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. As long as you stick with reputable sites that keep up with Google’s latest guidelines, these are great avenues for extending the reach of your content and increasing overall online brand visibility.

Brands 204

Brands SEO Press Release Engineering 204