Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns.

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns.

CPM 174

CPM Advertising Campaign Price 174

Buffer Social

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.

Facebook 98

Facebook CPM Survey Instagram 98

Jon Loomer

MARCH 2, 2022

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). On November 6, I created the campaign. The best way to do that, of course, is with a Reach campaign. Since this was a Reach campaign, I could use a frequency cap. The ad reached more than 17,000 people with a CPM of $.56

CPM 207

CPM Facebook Campaign Cost 207

ProBlogger

JULY 30, 2013

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. This is arguably one of the most important components of a campaign. July 2013 Visitors: 13,485. Here are six ways bloggers can become more attractive to advertisers. MozRank: 5.25.

Advertising 46

Advertising CPM Adsense Metrics 46

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. I’d recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. 5 for a click). Black Friday. Cyber Monday.

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

MARCH 22, 2017

Shortly after seeing that stat, we read several studies from Adobe that showed video consumption on mobile has increased 233% since 2013. When setting up our various campaigns within Facebook Ads Manager we made sure to split test on mobile vs. desktop. These were some of the most surprising and exciting results which we share below!

Video 111

Video CPM Real Estate Mobile 111