Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Social Media Intelligence is definitely a trend to watch in 2012. They just jumped right in.

Trends 103

Trends Social Media Social Graph Analysis 103

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

SocMed Sean

DECEMBER 9, 2011

Social can do both. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Never walk into a meeting with a chart or graph showing sentiment without having a human double-check the results first.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” 8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? Summary: network (the verb).

Marketing 264

Marketing SEO Case Study Small Business 264