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Dave Fleet

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. That is, except in Canada.

Social Media 305
Social Media Bazaarvoice Survey Eventful 305
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Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers.

Bazaarvoice 414
Bazaarvoice Paid Search Comparison Report 414
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