The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Local cuisine?

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

JANUARY 8, 2013

It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

Airlines 182

Airlines Video Crowdsourcing Travel 182

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 30, 2014

It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Crowdsource.”) Pinterest still isn’t the right social network for everyone.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191