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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. The thick of the 2012 holiday season is here. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Mobile 225
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. Source: CMI ).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? 3 Steps to an Effective Social Media Strategy by Social Media Examiner.

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Fetching Friday – Resources Mashup & Kitten Hugs

Kikolani

Last Fetching Friday of 2012. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. B2B brands can learn from and apply these mom-centric B2B content cases. Business / Career.

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How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. However, it’s still a great way for the customer success department to deepen customer trust, loyalty, and ultimately, retention. After you’ve gotten your leadership team on board, you should work with them to develop a social media strategy.