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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? B2B And A Resistance To Video Marketing by B2Bbloggers.

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Fetching Friday – Resources Mashup & Kitten Hugs

Kikolani

Last Fetching Friday of 2012. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. B2B brands can learn from and apply these mom-centric B2B content cases. Business / Career.

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Pixlee Helps Marketers Drive Sales from Email Marketing with User-Generated Content

Pixlee

These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record. Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.