Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. in 2012 for television, digital, mobile, print, magazines, and outdoor.

Communities 140

Communities GPS How To Social Media Management 140

Social Media Marketing

MAY 29, 2013

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. The authors note that brands could be doing better by implementing targeted advertising. Image credit: hugovk (Flickr).

Social Media 164

Social Media Yahoo Storify Flipboard 164

Convince & Convert

FEBRUARY 22, 2016

Then one day in 2012, a man wrote to Bodyform on Facebook. If you don’t respond to consumers, and someone else does, they’ll start asking themselves, “Hey, why am I buying this brand again? It never crosses my mind to buy another brand of small appliance. The traditional advertising world is a well-oiled machine.

Data 60

Data Marketing Campaign Film 60