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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin. Is it only a matter of time until we do something ridiculously life saving but also incredibly invasive — like implant GPS tracking devices — so that we can never truly disappear? But who would own this?

This Week in Social Media – 5/29/2013

Social Media Marketing

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. Now Google is considering buying Waze , which may spark a bidding war. These are those links.

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. Facebook Partners with GPS, Square and Marketo. And why? We have technology!

GPS 24

How Data Is Used to Refine Marketing Messages

Convince & Convert

If you don’t respond to consumers, and someone else does, they’ll start asking themselves, “Hey, why am I buying this brand again? It never crosses my mind to buy another brand of small appliance. I’m on Google, and a little ad pops up at the top of the page telling me about a Samsung microwave. The traditional advertising world is a well-oiled machine. At Crickets. It was fun! You

Data 36

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. Listen Now .

Random Acts Of Business Kindness

Twist Image

Whether we''re looking at last month''s cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug ) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we all feel trapped in a hyper-connected business world where we''re but a short grasp away from emails, text messages, tweets, status updates, newsfeeds, pings and more. gps for the soul. Tags: advertising network. What have we become? We''re shackled to the work that we do - seven days a week and twenty-four hours a day. Thick is the skin. It''s a paradox. email.

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The Most Amazing Internet Stock Of The Year

Twist Image

They are buying and building properties, creating compelling editorial, building audiences and selling advertising on top of it all. There are sprinkles of newer thinking (like when The Huffington Post launched their GPS For The Soul app) and I'm hopeful that they can leverage everything they have with The Huffington Post coupled with their acquisition of Patch to crack the code on local (and hyper-local) content. Advertising on these devices is still nascent and the formula doesn't seem to be as effective as it is when compared to Internet advertising. eBay

GPS 9

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

These are the people who enjoy the process of choosing what to hang, how to price it, and how to make sure painters have enough income to pay the rent and buy more paint and canvas. Justin Kelly. I’ve created a lot of content — made movies, written songs, blogged — BUT I’ve also worked in advertising and SEO. Advertising. Advertise. Hopefully.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Her latest posts include How Reading And Book Buying Has Changed With The Kindle , Writing, Blogging And Authenticity With Justine Musk, The Tribal Writer , and Becoming An Indie Author: Is Success Based On Luck. And it’s no surprise they notice. Little List Analysis.

Build Blog Products That Sell 6: Tell the World

ProBlogger

You need to tell people to buy, rather than just crossing your fingers and hoping that they might. There’s a timeless axiom in the advertising business: People don’t want a bar of soap, they want clean hands. If you’re going to charge $329 for a three-page ebook, it had better contain the GPS coordinates for the Ark of the Covenant.). Here’s an example of what not to write to get people to buy your products. This doesn’t mean you should be penning advertising copy with dubious assertions. Greg McFarlane is an advertising copywriter who lives in Las Vegas.

GPS 7

Unlocking the value of Foursquare « The Cube

Gemma Went

It doesn’t force me to verify with GPS (if your phone has one, or if you have it on, or if you get a signal). Reply Luke permalink 30/01/2010 9:36 pm Hi Gemma, Yes I agree, lets hope foursquare tighten up their verification process with GPS, like Gowalla and Rummble do. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Well done so far. what a year!

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Social Media Marketing GPS (91 pages). social media, PR, advertising) that support that activity. Much has been written about content marketing from the delivery side. Digg this!

GPS 3

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Or put it this way: social media becomes social advertising, a completely different kind of relationship. Toyota has been a fairly traditional advertiser, but we pride ourselves on being the first to market with new innovations and opportunities,” he said. Ah well, we get the advertising future we deserve. Re: the video. If you are fine with it, that’s ok too. BandT).

Geo-Location Marketing | Spin Sucks

Spin Sucks

Not only are you opening up the offer to everyone, you’re offering it with urgency – something that’s hugely effective at getting buy-in from customers. In fact, until the Foursquare software becomes more delicate and GPS is more accurate, those specials can always be won without adding to the sales of the business. All good stuff. So why not offer a Happy Hour promo instead?

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

buy a link » SUBSCRIBE TO CIO. Advertising | Executive Programs |. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. But, just because they aren't doing it now, doesn't mean they won't do it soon (or eventually). I don't buy your argument that you don't want to use it because they aren't using it. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me. link].