Market research firm Foresee reports that shoppers who are highly satisfied with a mobile experience are 32 percent more likely to buy from that retailer online and 31 percent more likely to buy offline. Make use of mobile advertising. Mobile advertising — which Efficient Frontier tells us is 60 percent cheaper in terms of cost per click that desktop advertising — has fantastic reach. Efficient Frontier also tells us that as a result, mobile advertising sees 2.7 But don’t just jump into mobile advertising. Shopping will never be the same. MORE >>

With TOMS, when you buy a pair of shoes, you know a child is getting a pair of shoes. think we all recognize that this technology is in its infancy in that we have Good Guide , a mobile app that can be a barcode scanner in the shopping aisle, we’ve got BrandKarma.com , we’ve got new GPS technology being used by companies like Charity: Water to show exactly the impact on the ground. Please support TOMS wonderful work by buying the glasses you need to restore the sight of someone else. Here’s a link to part 1 of the interview and Part 2 below. SM: I couldn’t agree more. MORE >>

TeleNav was one of the first companies in North America to launch a GPS management service and has since grown to provide products in 29 countries through 16 mobile carriers. Peggy adds: The motivation is no doubt linked to TeleNav’s increasing focus on the delivery of location-specific, real-time, personalized services such as GPS navigation and local search. Also, some sites pay us if you click through to their site and buy something, but of course, there’s no pressure. Add aware advertising and this is a model with a lot of mileage! Goby: At-a-glance. MORE >>

STORYTELLING: One of the great challenges for non-profits face is to become effective storytellers , and perhaps no other charity has done a better job of bringing their mission and purpose to life than charity: water with their wonderful films and advertising campaigns which have enlisted the support of partner brands. Right now that includes using the web and GPS location technology that allows people to actually see where the wells being dug by donor dollars. Help them buy their first drilling rig. As I came to understand the organization better, my respect only grew. MORE >>

Internet leeches love scraping content from websites and reposting it on other websites to collect advertising money. One last key point to mention about content optimization is advertisements. If your website is oversaturated with advertisements, Google may penalize it. If your website is about GPS tracking for trucks and you have text link ads about online poker, you might get penalized. Avoid creating a mosaic of advertisements on your website. Use ALT text with keywords liberally for all advertisements, links, and images. Content Optimization. MORE >>