Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? Why bother using social media for customer service? 11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. 11/9/2011 (12 hours later): Oops. They’re monitoring.

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156