SocialFish

APRIL 5, 2011

Here’s a review of what we’ve been up to in the first quarter of 2011. STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. Our first quarter of 2011 in a nutshell.

Review 150

Review Social CRM Consultant Module 150

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. But this is a dynamic field and we’re sure to see changes in 2012 too?

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

APRIL 12, 2012

You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. To me that was what struck a chord is that social makes everything more transparent, both the good and the bad.

Hotels 118

Hotels Instagram Authentication Social Media 118

Webbiquity SMM

DECEMBER 4, 2012

How your brand is abusing social networks by iMedia Connection. ** 5 STARS. The 5 Best Ways to Use Social Media to Drive Traffic to Your Website by WindMill Networking. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle.

Social Media 216

Social Media Resources Tips Policies 216

Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. As I wrote about yesterday in “ 7 Reasons Not to Put All Your Eggs in the Twitter Basket &# as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets.

Social Media 127

Social Media Strategy Conference Eventful 127