Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Fifty percent!

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Jay, where can I check ur restaurant reviews ? It’s in our DNA. But there is going to be an explosion of other smart agents. JF : Hyper-targeting.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

APRIL 7, 2010

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. You can review the entire transcript here , as well as transcripts from the 52 #socialmedia chats that preceded mine.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

SocialFish

DECEMBER 1, 2010

Got an email from Scott Galloway at L2 Think Tank last week announcing their 2010 Digital IQ Index® for the public sector. The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. Actually, low is kind. National Aeronautics and Space Administration (NASA).

Committee 225

Committee Social Graph Compete Organization 225