2010, Marketing and Radian6 - Social Media Informer

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Direct Marketing Observations

2010

Marketing

Radian6

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. If you measure traditional marketing with reach (ie. Ford transitioned 25% of their marketing budget to social.

Social Media

Social Media Radian6 Apple Marketing

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Consider this blurb from 10 Ways Social Media Will Change In 2010. Six years ago, we were talking about the growth of blogging and MySpace.

Data

Data Social Media Radian6 ROI

Direct Marketing Observations

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

The Evolution of Our Data Fixation in Social Media

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