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How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

In 2010, Singaporean Karl Chong was visiting New York and noticed the rising popularity of group buying websites across the U.S. In December of 2010 – less than a year after the site launched – it was purchased by Groupon for $24m. The site was then rebranded to Groupon Singapore which Karl and Chris still work on today.