Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example.

Marketing 157

Marketing Adwords Mobile Social Graph 157

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? → Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google. Data knowledge.

Google 32

Google Adsense MySpace Social Graph 32

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. online population access the Internet from a mobile device. Mobile device usage indicates potential influencer status.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. It’s in our DNA.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 8, 2010

Apparently, once we were given the opportunity to completely screw up our own Web pages, we decided that maybe we were better off if social networks removed some of the sources of our own visual and layout demise. Further, mobile users actually spend more time on Facebook, not less. The tools of social media always change.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability.

Foursquare 152

Foursquare Analysis Consultant Mobile 152