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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. But it also contains a competitive analysis component that earns it a spot in our list of social media listening tools. It incorporates Blue Silk GPT for AI analysis.

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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

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5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100
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7 Steps For Effective PR Crisis Management In 2023

Keyhole.co

Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. In 2010, OB tampons by Johnson & Johnson disappeared from the shelves due to distribution problems. Ken Savage, Owner at Ken Savage , labels it “the analysis step” or the “post-crisis stage”.