The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)
Buffer Social
NOVEMBER 29, 2018
But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Demonstration before communication. But that’s exactly what REI has found.
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