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Study shows social media drives sales

Sherrilynne Starkie

The Air Miles program logo in Canada since 2009. The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Social media in call centres. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed.

Study 377
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. And yes I’ve seen social media site hosts send out “blame&# emails “You guys didn’t help promote us enough so we are now shutting down&#.

Sites 81
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Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

Write a white paper justifying why it shouldn’t be blocked. I’m tired of talking to people who want to do social media but let an ignorant boss or an archaic policy get in their way. not by having memos sent down from leadership about using social media, but one guy sticking his neck out to push the envelope.

Gov 2.0 93
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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 How did you determine whether to host the blog on a.gov or a.com server?

Blogger 81
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. But then, it all changed.

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PLEASE DON'T TAPE MY MOUTH SHUT

Myrland Marketing

These days, the important conversations are occurring elsewhere in social media, rather than on the blogs themselves. The content is then disseminated, shared and discussed on other social networks. As I see it, blogs, while an important part of an online presence, are more of a “media&# than a “social media&#.