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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

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Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? How to monitor live traffic on your site when hosting an online event?

Analytics 167
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

All exposures associations had before social media; the only difference is the speed of information. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Many insurers now have a “social media” endorsement.

Insurance 174
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Approximately 100 pages of proprietary information about the state of social media. Valid, statistically significant answers to the most pressing social media questions.

Brands 114
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Jay is the founder of [link] and host of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen.

Brands 134