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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business. WHY should your audience care that you are on Facebook or any other social network? What About the Silent Lurkers?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. link] [link] Kirsten Khire #7 – lurkers or inactive accts? population).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best.