The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009, Jerry McLaughlin goes on to say that marketers must do it anyway. product innovation, branding and awareness, links for SEO benefit), though that value may be difficult to quantify.
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