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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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Is Your Executive on Twitter?

Koka Sexton

Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating. How NOT to use your Social Media Marketing Manager! Leave a comment! Use wp_list_categories() instead.

Twitter 56
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Koka Sexton dot Com

Koka Sexton

Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating. How NOT to use your Social Media Marketing Manager! Leave a comment! Use wp_list_categories() instead.