The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway. product innovation, branding and awareness, links for SEO benefit), though that value may be difficult to quantify.
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