Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. population. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. The reality is that a lot of companies either don't see things that way or just don't have the resources. But there is going to be an explosion of other smart agents.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. That takes him from just being another taxi driver to a useful resource for customers and business owners. By the way your post looks GREAT on a mobile device.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. Mobile access to the social Web is a virtual requirement to do it well. 100 million people use Facebook mobile every month, by the way). No – I’m not a paid spokesperson for HootSuite!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167