Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Conference Notes: Three Approaches to Social Computing Platforms. December 2007. November 2007.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Or host a Question and Answer event with a notable person. Export facilities to other social media sites.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. For example, we did this in the content marketing niche in 2007.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Viper Chill

DECEMBER 2, 2012

In 2007, our 22nd version of the infomercial clicked. Eventually we would get the media cost, net-net, down to under $50 per new customer. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. ” they’d say. But it wasn’t blind faith.

Reddit 80

Reddit Wikipedia Aggregator Cost 80