Create and Optimize Visual Content: a new PR skill
Proactive Report
MARCH 12, 2013
As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. 3 7% increase in engagement is experienced when Facebook posts include photographs. Shooting – with a camera, an iPad or a smart phone. Or quickly in iMovie on the iPad. note the word compelling). They climb to 7.4X
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