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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. The brand becomes associated with specific ideals, as Apple has become inextricably linked to creativity, beauty, and expression. By BJ Bueno , guest author. Why do they do it? Post this on Diigo.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. Today, Apple is the most valuable technology company in the world. Our revenue sank to $83 million from over $100 million the year before.

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