Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception
The Realtime Report
NOVEMBER 26, 2019
Dan Draper, “Mad Men,” Lionsgate, 2007-2015. They addressed the shift with new tools that would analyze scheduled viewing as well as time-shifted, place-shifted and on-demand programming to help marketers identify and track viewer activities, action and response. It wasn’t a lie, it was ineptitude with insufficient cover.”
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