2006, Authentication, Community building and Retail

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2006

Authentication

Community building

Retail

Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

NOVEMBER 2, 2023

Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. This may be because good intentions aren’t enough: you need to authentically communicate your purpose, and be seen doing good to be successful. Take fast-fashion retailer Boohoo.

Brands

Brands Apple Case Study Fashion

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. © 2006-2010 Tamar Weinberg. and still have nothing to show for it.

Hotels

Hotels Social Media Communities Discount

Social Media Informer

Testing the Limits of Branding: What It Can Fix and What It Can’t

How a Small New York City Hotel Put Itself on the Map through.

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