Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Most of this growth is in digital formats and TV.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Most of this growth is in digital formats and TV.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Only 20 per cent of those use it daily. This is changing.

Marketing 199
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PR generalists vs social media specialist?

Sherrilynne Starkie

From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. ” If this true of some agencies, it’s not my experience.