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How to efficiently set up your content planning for 2019

Sprout Social

Content marketing has been steadily growing for several years now. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Keyword research. Seasonality.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. Jump to Jim's content.