Webbiquity SMM

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Is Social Media BS?

Webbiquity SMM

In the old days (pre-2003 or so), brands were carefully crafted by agencies, creatively packaged, and presented to the public via one-way broadcast communications (TV, magazines, direct mail). For example, if you generated a lead through LinkedIn, and that buyer appears to be very active there, communicate with him/her through LinkedIn.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” You have to ask for leads.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Every two days, we now (collectively) create as much information as was created from the dawn of time through 2003 (according to Eric Schmidt)–5 exabytes of data. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. But you can measure “tons of stuff&# and find correlations.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

LinkedIn was launched in 2003 and had reached one million users by August 2004. B2B influencers are most active on LinkedIn and Twitter. You no longer needed to own a printing press. Social Media Marketing Becomes a Thing. YouTube got started in 2005. Facebook was opened up to the public in 2006.

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