2002 Company Focus Group Reputation 
Convince & Convert
APRIL 1, 2010
I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?
Bill Hartzer
APRIL 27, 2010
There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. We have a biological instinct to mark ourselves. Post this on Diigo.
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