Hootsuite

APRIL 6, 2023

Friendster (2002) Launched in 2002, Friendster was originally going to be a dating site that would help set up people with friends in common. This moment essentially marked the beginning of social media influencers. Along with WeChat and Douyin, Weibo remains one of the most popular social networks in China.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

APRIL 22, 2011

At one point during that period, more than 50% of all CDs created in the world were for this AOL campaign , and the company spent an eye-popping 10% of lifetime customer value (LTV) on customer acquisition – $35 for each new customer worth an average of $350. In 2002, AOL had 25 million subscribers. Facebook Places (foursquare).

Facebook 163

Facebook Foursquare Sports Data 163

Convince & Convert

JUNE 14, 2012

Just because it’s on a social network doesn’t mean it’s not advertising. Things do have to go through various approval processes, especially if we’re talking about specific things that are going to be happening or specific campaigns that are running for the show. It’s advertising, OK? Jay : Nice.

Hashtag 115

Hashtag B2B Social Media Metrics 115