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The History of Social Media in 33 Key Moments

Hootsuite

Friendster (2002) Launched in 2002, Friendster was originally going to be a dating site that would help set up people with friends in common. You may not remember Foursquare (or weren’t yet born during its heyday), but chances are, you’ve used the company’s tech. They earned virtual mayorships while they were at it.

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History Repeats – Facebook is the new AOL

Convince & Convert

At one point during that period, more than 50% of all CDs created in the world were for this AOL campaign , and the company spent an eye-popping 10% of lifetime customer value (LTV) on customer acquisition – $35 for each new customer worth an average of $350. In 2002, AOL had 25 million subscribers. Facebook Places (foursquare).

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Things do have to go through various approval processes, especially if we’re talking about specific things that are going to be happening or specific campaigns that are running for the show. Jill : Yeah, I’ve been a fan since 2002. What can we do that for, what can’t we? Jay : Nice.

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