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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn launched in 2002 to help business professionals network and connect. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations.

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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Eye Popping LinkedIn Stats. Add Video to Your Content Mix.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

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