Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Waxing UnLyrical
MAY 15, 2018
When it comes to saying goodbye to agencies, respondents noted three main reasons in descending order for the dismissal: cost (79%), service (50%) and results (40%). Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. The Latest & Greatest.
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