Waxing UnLyrical

NOVEMBER 2, 2011

Guest post by Cal Evans. Social networks are great for business. They allow you to connect with a wide audience and interact with them in ways that websites don’t always allow. Brands from Coca-Cola down to local bakeries are using them to interact with their customers. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence.

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Waxing UnLyrical

NOVEMBER 4, 2011

Guest post by Harrison Kratz. A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Personally, I am adamant that many traditional PR tactics are fading.

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Waxing UnLyrical

NOVEMBER 1, 2011

Today will be an interesting day. You see, after two months of not working out – specifically, not continuing with the My Bootcamp program that I started three months ago because of the emergency surgery I had to undergo in September – I’m picking up the workout cudgels. (That’s me holding a plank on September 1, two days before I had to go in for surgery.).

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Waxing UnLyrical

OCTOBER 31, 2011

So, today’s Halloween. You’re probably trying to figure out what you costume you’ll wear to a party tonight, and, by the way, have you stocked up on candy? (I’ve been joking that instead of candy, this year I’ll be giving out toothbrushes. Hey, I’m all about what’s good for kids, even though I don’t have any.).

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Waxing UnLyrical

NOVEMBER 3, 2011

What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. Whether you went to Soledad O’Brien’s keynote (which was absolutely terrific), or sat in on Jay Baer ‘s presentation, people kept talking about the importance of storytelling and how it is central to what public relations practi

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