Thu.Nov 08, 2012

The Realtime Report

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“Digitally Mature” Companies Make More Money

The Realtime Report

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations.

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Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

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