Techipedia: Tamar Weinberg
OCTOBER 11, 2011
This is a guest post by Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. Don’t Just Talk About Yourself.
Techipedia: Tamar Weinberg
OCTOBER 4, 2011
This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff. As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” Social media is an ideal platform to carve out a niche and own y
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Techipedia: Tamar Weinberg
OCTOBER 18, 2011
This is a guest post by Julian Rockwoord, a product manager at Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with.
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media de
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