Small Business Mavericks

MARCH 2, 2012

Small business owners often have access to a large group of people who could be considered ‘authorities’ in their niche. Every supplier that deals with their business has some authority, and small business owners can make use of that authority to increase their own authority, and the authority of their business blog. The process is very simple too.

Small Business 105

Small Business Authentication Groups Groups 105

Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. It doesn’t matter which argument is right, what is important is to remember they do go hand-in-hand.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

MARCH 1, 2012

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. Of interest to many small business owners will be the changes made to local search. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging.

Google 98

Google Small Business Compete YouTube 98

Small Business Mavericks

FEBRUARY 27, 2012

I am often surprised at the different mind sets between online and offline business owners. In reality, a business is a business – no matter the environment in which it is conducted. Security is a thorny issue with consumers. They want their data protected, especially when it comes to their email addresses, their postal addresses, and more importantly, their credit card numbers.

Small Business 98

Small Business System Data Issues 98

Small Business Mavericks

FEBRUARY 28, 2012

Sometimes it’s the little things on a web page that make all the difference. Often, it’s not what the user sees that makes the difference, it’s what the search engines see and interprets. Kristine Schachinger on Search Engine Watch considers the title tag to be the single most important element on a web page. From a users perspective, the title tag is the text that may appear at the top of their browser, and generally appears as the link in search results.

Small Business 170

Small Business SEO Engineering Sites 170

Small Business Mavericks

FEBRUARY 25, 2012

If you look around the Internet, particularly on blogs, you’ll notice that some articles have bios in their footers. In most cases, the articles themselves are guest posts, and the bio is the ‘reward’ the author gets for writing the article. Reward? One of the major reasons for writing a guest post is to receive a link back to your website and links have been regarded as gold in the past.

Content 101

Content Skills Training Social Media 101

Small Business Mavericks

FEBRUARY 26, 2012

One of the biggest changes in Internet use over the last two years has been the traffic coming from mobile users. It was interesting to read statistics this week related to the income of Microsoft and Apple over the past 12 months. What really stood out was the sale of iPhones – they alone accounted for over half of Apple’s income, with the total surpassing Microsoft’s income from all sources for that same period.

Mobile 105

Mobile Drupal Module Microsoft 105