Sherrilynne Starkie

OCTOBER 23, 2012

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. (Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa. The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights o

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. (Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

OCTOBER 22, 2012

IABC Ottawa is holding an excellent event for senior communicators tomorrow all about managing change and now is your chance to book. Whether you are in the midst of workplace change, still picking up the pieces from a recent change, or there’s more change on the horizon, Kellen Greenberg of Systemscope will provide tips on how to successfully manage your organization’s transformation while minimizing the wear and tear on you and your people.

Eventful 259

Eventful Conference Newsletter Course 259