Mindjumpers

MAY 10, 2012

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

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Mindjumpers

MAY 8, 2012

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. Socialcitizens.org , part of The Case Foundation , is one of these initiatives that thrives to encourage those involved in social media (be it privately or pr

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Social Media CSR Campaign Collaboration 248

Mindjumpers

MAY 11, 2012

Tweet We’ve all experienced at some point how frustrating and confusing the ever changing policies and terms of the mother of social networks, Facebook, can be. This week, they’ve launched a new site that tries to help all of their users navigate in the jungle that is Facebook’s terms and policies. According to Facebook, their new information hub will contain “Everything you need to know, all in one place”.

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Policies Facebook Advertising Social Networking 200

Mindjumpers

MAY 7, 2012

Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established.

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Google Social Media SEO URL 260

Mindjumpers

MAY 7, 2012

Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established.

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Google Social Media SEO URL 170