Sat.Apr 07, 2012 - Fri.Apr 13, 2012

Jeff Esposito

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Magic Hat: a case study in offline to online marketing

Jeff Esposito

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I noticed on that had a QR code on it, leading to an online profile of the beer ( click here to see site).

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Thinking creatively to overcome social roadblocks

Jeff Esposito

Why bother trying when you get the same result? Think differently. March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions.

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Looking back on the day that changed my life forever

Jeff Esposito

At about 4:30 in the morning on a year ago today, I got woken up by my excited and nervous wife with the words, “my water broke, we need to go to the hospital now.”. Having been at the hospital for a bit the day before and having Amy be pregnant for almost nine months, I shouldn’t have been surprised, but I was. As they say shit got real. So we grabbed our stuff and headed down to the Fenway area to the hospital.

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Grenade at egg hunt, Google doesn’t get plus Fenway

Jeff Esposito

Man I love the spring. Baseball, longer days and life returning to the foliage, what’s not to love? Well maybe if you are a communist you might hate these things, but then again do I need to call McCarthy? How was your week? Mine was good with birthday celebrations for my son and I. Hopefully you have a great weekend and look forward to catching up next week.

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Cartoon of the day

Jeff Esposito

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Cartoon of the day

Jeff Esposito

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Cartoon of the day

Jeff Esposito

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