Firebelly

DECEMBER 11, 2012

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaign

Social Media 193

Social Media Social Networking Campaign Organization 193

Firebelly

DECEMBER 13, 2012

I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days. To tell the truth, you can’t actually create a viral video.

Video 186

Video Meme News YouTube 186

Firebelly

DECEMBER 12, 2012

Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. I recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans. For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of their fan base using the popular photo editing and sharing app to create engage content for their own site, and the sites of the other teams involved in the post-season.

Mobile 183

Mobile Content Travel Foursquare 183